A classic example of this is Facebook and all of their suite of products. People got really angry at Facebook back in January of 2012 for allegedly manipulating people’s moods when they didn’t understand the terms of service they had agreed to.
Why are they so important though?
The main reason why they are so important is because they detail your companies views and how you view your customers data. Some examples of two completely different views on data collection are Google Chrome and Brave. They are both build on the same browser engine: Chromium but they have two different views of how they collect and consume users data. Brave is unique in that they help you prevent tracking whereas Chrome is unique in that they collect tons of data and use it for monetization.
How you handle data collection when you’re a company is everything and that’s why the two companies have two completely different cultures! :)
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